Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

It is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages (SERP).

NileSystem have highly skilled and experienced professionals to handle your businesses. Our sole purpose is to help you, no matter what the size of your business is or the idea behind the construction of your site.

Our search engine optimization strategy is designed to increase the overall traffic to your website. Our process involves the following crucial steps:


  • Proper naming Proper naming structure
  • Page titles The page titles with your keywords(if possible)
  • Sitemap Always have a sitemap
  • robots.txt Always include a robots.txt file
  • meta tag While usinga re-direct, it's should be server side, not with a meta refresh tag
  • Don't use hidden text Don't use hidden text
  • Keyword phrase keyword phrase should be in H1 tags
  • Keywords Don't optimize for more than 2 keywords per page
  • Text links Use text links where possible
  • Product image In any product image, be sure to use the alt tag
  • Use hyphens Use hyphens, not underscores when you name a page file
  • Error handling Make sure your site has an error handling page
  • Google Sitemap Create a Google Sitemap and submit it to them (This is in addition to a typical sitemap)
  • Offload all your js and css code Offload all your js and css code
  • Don't forget about meta tags Don't forget about meta tags